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10 Business Buzzwords That Make My Brain Wander
and think WTF?
I know how these 10 words are used and what they mean in a business sense — but that will never stop my brain from going where it goes when it hears them!
So — in no special order……..my words!
1. Stakeholder
Sometimes, as with this word — the wandering is immediate. Maybe because I’ve read much about the Inquisition and witch hunts, lived in Massachusetts, been to Salem, etc. — the word only conjures up images like the one above. [Or worse.]
2. Funnel
My head sees a tool used in a lab, or one to change the oil in your car, or to pour olive oil, or make a funnel cake. I can’t help it, those were my uses of the word until it entered the marketing sphere.