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10 Business Buzzwords That Make My Brain Wander

Lynn Dorman, Ph.D.; J.D.
5 min readApr 30, 2020

and think WTF?

wandering brain
graphic by PresenterMedia — image created by Lynn Dorman

I know how these 10 words are used and what they mean in a business sense — but that will never stop my brain from going where it goes when it hears them!

So — in no special order……..my words!

1. Stakeholder

stakeholder
Image by floerio from Pixabay

Sometimes, as with this word — the wandering is immediate. Maybe because I’ve read much about the Inquisition and witch hunts, lived in Massachusetts, been to Salem, etc. — the word only conjures up images like the one above. [Or worse.]

2. Funnel

Images by Clker-Free-Vector-Images from Pixabay
Image by LuAnn Hunt from Pixabay

My head sees a tool used in a lab, or one to change the oil in your car, or to pour olive oil, or make a funnel cake. I can’t help it, those were my uses of the word until it entered the marketing sphere.

3. Bandwidth

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Lynn Dorman, Ph.D.; J.D.
Lynn Dorman, Ph.D.; J.D.

Written by Lynn Dorman, Ph.D.; J.D.

NYC native, snarky, opinionated octogenarian, educated [with PhD and JD]- I write, I talk, I think, I opine, I teach — and will do so until I can’t.

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