humor | money | clickbait | psychology
yes — it really does — but …..
But???? It works!
Online platforms want to make money. Medium is no different — and the people who write here certainly are no different. Many, if not most, want to make money and they study how to make money — not how to write — but how to make money. This, in spite of those who say they are here to write, not make money. [I rarely believe them.]
It really isn't hard to figure out the money part, because the media — even what people call the mainstream media — have figured it out — and they figured it out years ago back when we had more print media.
use clickbait — get people to click on your story because then you get advertisers who pay to be on the clicked stories pages…
“if it bleeds it leads” — gore draws eyes and ad money follows…
On Medium, the gist is this: get people to click on your story and spend a few minutes on it then Medium will pay you a few pennies. And if you get a lot of clicks you might wind up on the front page of Medium where more people will click on your link, rinse and repeat….
It doesn't mean you write well — in fact some of the stories are really absolutely dreadfully written — but they get “popular“ because they start with a clickbait title.
For example — I see many articles/posts that start like this:
“I made X money in Y time period of time on [my blog, my articles, my ad revenue, my YouTube channel, etc.]”
They must collect many clicks on whatever sites they are on because they are always at or near the top of a feed when I look.
Other clickbait titles have to do with how you get those eyes and therefore wallets on your content — and they go like this:
- I had 17,000 views of my article here's what I did.
- I sold 10,000 books on X platform here’s the way I did that.