Humor | Medicine | Snark | Advertising

Who Names Our Medications?

a kid learning the alphabet?

Lynn Dorman, Ph.D.; J.D.
3 min readDec 13, 2021

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I don't usually watch commercial TV except for some sports and maybe one or two programs — and those on a pretty irregular basis. One of my reasons is that there is just so much in the way of advertising for medications and I've had an issue with this for years.

I'm not going into that issue here — that's one of my many soap boxes and I've written about it elsewhere. [Maybe I should go find some of my older writings and revise them for Medium — but that's a project for another day.]

While watching football recently there was some drug being advertised and it made me again think— who the hell names these drugs? They sound like Dr. Seuss characters.

Then my head goes well maybe they're supposed to sound silly so that you'll just want to go eat these things.

Of course if you listen carefully, the contraindications[which usually include warnings of death and more sickness]while you see “happy” people doing “happy” things with families and friends.

The contrast of the visual and the words is something that I find sad, but then I look at the at the names of these drugs and wonder the hell is going on.

I do wonder aloud although I also understand the psychology behind advertising. It's to get you to buy things you may not want and that may actually be bad for you — but that's life — it's been that way for a long time and as long as people get caught up in ads and spend $$$$ it will continue to go on and on and on...

I have also learned that when I'm only listening to the ad it's one thing and it can sound somewhat “normal” — but it’s when I look at the television set and see the word that I have heard — that I stare at my TV — and basically feel like slapping my head going WTF? Who named this one? A kid?

images by Presentermedia — customized with permission by author

But this time, instead of calling a good friend so we could laugh about it as we usually do — I decided to write this. I'll send her the link and then we can laugh about it.

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Lynn Dorman, Ph.D.; J.D.

NYC native, snarky, opinionated octogenarian, educated [with PhD and JD]- I write, I talk, I think, I opine, I teach — and will do so until I can’t.